Daria KushnirDecoding 2024’s Digital Marketing Trends: AI, Authenticity, Inclusivity, and morePredicting marketing trends seems to become kind of trendy in the era of high-speed digital marketing evolution. For any digital trend…6 min read·Dec 20, 2023----
Daria KushnirTikTok for В2ВNumerous cases of a very successful start in TikTok of various popular brands are already known, but mostly all are from the B2C sphere…2 min read·Mar 23, 2023----
Daria KushnirWhat digital platforms marketers will be more actively investing in this year?Data from the fresh report from the WARC (World Advertising Research Center) indicate that not all digital platforms are equally attractive…4 min read·Feb 20, 2023----
Daria KushnirDemand marketing and brand marketing are no longer “rivals”The two separate areas of marketing seem to have left behind the traditional rivalry between teams for budgets. Now they are looking…3 min read·Feb 13, 2023----
Daria Kushnir2023 marketing trends in UkraineIt is very difficult to predict something this winter, but I will write about marketing trends for the this year with faith in AFU.6 min read·Jan 12, 2023----
Daria KushnirCustomer Development and Customer Feedback — essential tools for the appropriate and successful…Today, a large number of Ukrainian entrepreneurs know that the correct introduction of new products and services takes place considering…5 min read·Dec 2, 2022----
Daria KushnirLean Startup as a method of business survival in Ukrainian realitiesQuite a few people have interesting ideas but are not entrepreneurs. They believe that starting a business is long and expensive. Between…5 min read·Nov 10, 2022----
Daria KushnirH2H marketing: features and benefits, considering difficult modern realitiesToday, the Ukrainian economy, the domestic market, and businesses are not going through the best of times and face complex challenges…4 min read·Nov 7, 2022----
Daria KushnirHow to create a mission and vision?The previous article considered the difference between a mission and a vision. We found that understanding them helps to differentiate…3 min read·Aug 19, 2022----
Daria KushnirWhy and who needs a vision and a mission?Let’s start with the fact that the concepts of mission and vision are sometimes confused or misinterpreted. Remember, the Vision reflects…5 min read·Aug 11, 2022----
